2020 Conference

TACRAO Conference


Meet the TACRAO Executive Committee

Jamie Hansard
Texas Tech University

Sofia Montes
Past President
University of Texas Rio Grande Valley

Nancy Faris
Vice President of
Records & Registration
Dallas County Community College

Jennifer Beal
Vice President of Admissions
North Central Texas College

Bobbie Brown
Vice President of Technology
Texas Tech University

Melinda Carroll
North Central Texas College

Kristin McDonald-Wiley
Amarillo College

Anne Delgado
Local Arrangements Chair
University of Texas San Antonio HSC

Alejandra Holt
Local Arrangements Chair
University of Texas San Antonio


Conference Schedule

Select a date to view detailed schedule. 


Session Type:  Admissions |  Registrar |  Admissions & Registrar


10:00 am – 10:45 am

Newcomers Session

This session is for all new members, for those not-so-new members, and those who are interested in learning more about our great TACRAO organization. This session will provide in-depth details about the history of the TACRAO organization and how to get involved. Don’t miss this opportunity to learn more about TACRAO and what our organization has to offer.

11:00 am – 12:00 pm

Conference Kick-Off & Townhall

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1:00 pm – 1:50 pm

Concurrent Sessions


M.1.01 - How to Keep Students in Texas…There’s No Place Like Home

Session Description: How to keep students in Texas is becoming a growing problem in higher education. I am looking forward to sharing ways to help Texas students realize there truly is no place like home. Financial incentives such as lower student debt with in-state tuition, scholarships, first generation student support, marketing our campuses and nearby amenities and supporting each other as higher education partners are just a few of the ideas that will be presented.

Dorinda Byley
Processing Coordinator
Stephen F. Austin State University

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Session Powerpoint


M.1.02 - Legislative Issues Committee

Come hear about the ongoing impacts of new legislation affecting higher education that passed in the last legislative session and get insights on what may be coming in the future. Bring your questions and plan to interact.

Chris Reed
Executive Director of Admissions
Texas A&M University

Dr. Sam Carrell
Associate Registrar
University of Texas at Tyler

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M.1.03 - Health-Related Institutions Recruitment and Admissions

Session Description: How do you recruit when the world feels like it’s about to end and you still have to meet enrollment goals? The HSC College of Pharmacy will share their experience reaching enrollment goals despite a 20% national downturn in applications, COVID-19, and new leadership. We will also share information on attracting and increasing enrollment of underrepresented minority students  as well as involving faculty in the recruitment process.

Rebeca Perfecto
Director of Admissions
University of North Texas Health Science Center 

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2:00 pm – 2:50 pm

Concurrent Sessions


M.2.01 - COVID Conversations with Admissions Policies

Session Description: Round table discussion of topics related to admissions and the COVID-19 pandemic.

Samantha Taylor
Director of Admissions Operations
University of North Texas

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M.2.02 - CBM Reporting Updates

Session Description: TBA

Victor Reyna
Director of Strategic Planning
Texas Higher Education Coordinating Board

Julie Eklund
Texas Higher Education Coordinating Board
Assistant Commissioner Strategic Planning and Funding

John Dinning
Texas Higher Education Coordinating Board
Assistant Director, Educational Data Center

Melissa Humphries
Texas Higher Education Coordinating Board
Director of P-16 Data Analytics and Research


Session Powerpoint


M.2.03 - So You Want to be a Registrar

Session Description: Come listen to three seasoned professionals discuss their experiences as registrars – what are the challenges, what are the satisfactions, why they have stayed in the profession, what have been the surprises, what are their responsibilities, what their days are like, and how they have advanced in the profession.  Bring your questions!

Rebecca Griffith
District Director of Admissions and Records
Tarrant County College District

Mary Kincannon
University Registrar
Texas Christian University

Cynthia Blanco
South Texas College

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Session Powerpoint

3:00 pm – 3:50 pm

Concurrent Sessions


M.3.01 - COVID Conversations with Recruitment

Session Description: Participate in the discussion – Recruitment During the COVID-19 Pandemic.  We know this past Spring, Summer, and current Fall have not been easy!  Join like minds from across the state in a discussion “Hot Topic” style like only TACRAO can do.  You never know what you might walk away from in a “Hot Topic” Session – maybe…some successes or lessons learned that you could adapt to fit your student population.  No matter what is discussed, it is always comforting to know that we are in this together – working hard during “unprecedented times” to support the students and families of Texas.

Dara Newton
Associate Vice President of Strategic Enrollment
University of Texas-Rio Grande Valley

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Session Powerpoint


M.3.02 - COVID Conversations with Registrars

Session Description: Learn how registrars from a variety of institutions (public 4 year, private 4 year, health science, community college) are taking on the COVID challenge to help students, their staff and the entire institution thrive despite all of the challenges this public health crisis is bringing.

Rebecca Griffith
District Director of Admissions and Records
Tarrant County College District

Bobbie Brown
Texas Tech University

Darla Inglish
Midwestern State University

Scott Branum
Director of Admissions and Registrar
Galveston College

Troy White
East Texas Baptist University

Dr. Blanca Guerra
University Registrar
University of Texas Health Science Center at San Antonio

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M.3.03 - Strategic Recruitment Plans: A Crash Course!

Session Description: Are you new to recruitment and trying to figure out where to start? Are you a recruitment veteran and looking to apply a little more structure to your year? Even during a “regular” year, having your goals, events, and communications planned out makes the year run a bit more smoothly. But in these ever-changing COVID times, learn how creating your annual Strategic Recruitment Plan keeps you a step ahead and in constant communication with your student populations!

Andi Scott
Associate Director of Outreach
University of Texas-Rio Grande Valley

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Session Powerpoint

4:00 pm – 5:00 pm

Virtual Happy Hour with Exhibitors

BMI Imaging Systems - Join Live Online Happy Hour

Pre-Recorded Video

Courseleaf/Leepfrog - Pre-Recorded Video  
                                      Join Live Online Happy Hour

Farrell Day - Join Live Online Happy Hour

Herff Jones - Pre-recorded Video

- Pre-recorded Video

Othot - Pre-Recorded Video
           - Join Live Online Happy Hour

Paradigm - Join Live Online Happy Hour

Parchment - Pre-recorded Video
                      Join Live Online Happy Hour

Workday:  Join Live Online Happy Hour
                  Informational Page


Session Type:  Admissions |  Registrar |  Admissions & Registrar


9:00 am – 9:50 am

Concurrent Sessions


T.1.01 - Budget Management Post COVID-19

Session Description: COVID-19 has changed how each of our institutions operate. Learn about budget management post COVID-19 from university and community college partners. How can partnerships and shared decision making help to stretch your budget? Join the conversation! Bring your pandemic budget management experiences to the virtual meeting room for a roundtable discussion.

Lee Williams
Executive Director of Academic Services
Texarkana College

Toney Favors
Assistant Vice President of Admissions and Recruiting
Texas A&M University-Texarkana

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Session Powerpoint


T.1.02 - Enhancing Higher Education Opportunities for Foster Care

The presentation will introduce the attendees to Education Reach for Texans, a statewide organization seeking to eliminate barriers to success and build support programs for alumni of foster care attending public colleges and universities in the state of Texas. Additionally, the presentation will introduce the attendee to the Supreme Court of Texas Children’s Commission, which is a statewide, multi-disciplinary collaborative body that includes high-level membership from the executive, judicial, and legislative branches of Texas government, along with child welfare partners in the private sector. This presentation will focus on the Children’s Commission Education Committee. Finally, the presenters will discuss the role of the Foster Care Alumni Liaison at public institutions of higher education in Texas.

Dr. Javier Flores
Vice President for Student Affairs and Enrollment Management
Angelo State University

District Judge Rob Hofmann
452nd Judicial District of Texas

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Session Powerpoint


T.1.03 - Commencement Ceremonies During a Pandemic

Session Description: The COVID-19 pandemic forced universities to cancel, postpone, or virtually offer their Spring commencement ceremonies.  Two university presidents vowed to provide their students real, in-person graduation experiences in August to make up for their cancelled May ceremonies.  Come and hear the two different, yet very successful, approaches to an in-person commencement ceremony in the time of a pandemic put forth by SMU and Texas A&M-Commerce.

Bobby Lothringer
University Registrar & Executive Director of Enrollment Services
Southern Methodist University 

Paige Bussell
Texas A&M University-Commerce

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SMU Powerpoint
Texas A&M - Commerce Powerpoint

10:00 am – 10:50 am

Concurrent Sessions


T.2.01 - It’s a Virtual World of Enrollment Management

Come hop on and hear about engaging your students in the virtual world. We will discuss how Texas Tech University & the University of Texas at Arlington have implemented virtual events and high school recruitment through the last 6 months. The topics will include marketing, engagement, programming, outreach, and helpful tips. This new form of recruitment has been challenging for all of us, but it has allowed us to think outside the box and implement programs to keep after the pandemic.

Jessica Cravens
Associate Director of Undergraduate Admissions
Texas Tech University

Anam Iqbal
Assistant Director
University of Texas at Arlington

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Session Powerpoint


Session T.2.02 - FERPA: Ready, Set, Go!

Session Description: Join us in this interactive session where you not only have the opportunity to engage in fun games that will test your knowledge of fun FERPA terms, but also test your memory of our favorite FERPA definitions! Will it be like Scrabble, Memory, or your favorite puzzle? It’s anyone’s guess – a great opportunity to have fun and “ripoff and redevelop” training tools for your staff.

Brandy Piner
Associate Registrar Senior
University of Texas Health Science Center at San Antonio

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Session Powerpoint


Session T.2.03 - AACRAO Federal Regulations Update

Join a representative from the AACRAO Board of Directors for an update on what is transpiring in Washington, DC. Some of the topics that will be discussed include important legislation for higher education, differing education priorities between the House, Senate, and the White House, as well as new regulatory changes that may be implemented.

Dr. Sherry Wells
Assistant Vice President
Lamar University

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Session Powerpoint

11:00 am – 11:50 am

Concurrent Sessions


T.3.01 - How Has COVID-19 Changed DACA/First Time in College Recruitment?

Session Description: It took COVID-19 just a few days to turn the undergraduate recruitment and admissions world upside down. The challenges were immediate and complex. At UTRGV 92% of the student population is Hispanic, 54% are first generation, and 80% receive financial aid. Each of these populations require consideration and care when it comes to college access. We will discuss the strategies UTRGV used to keep students in the pipeline engaged and ultimately enroll.

Andrea Yen
Director of Undergraduate Recruitment
University of Texas-Rio Grande Valley

Jesus Buitron
Outreach Representative
University of Texas-Rio Grande Valley

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Session Powerpoint


Session T.3.02 - Articulation of Transfer Credit and Practices

Session Description: A glimpse into transfer credit processing at The University of Texas Dallas. The presentation will present cases that will show our practices and how we handle transfer credit for incoming and continuing students.

Shella Hayes
Director of Information Technology
University of Texas at Dallas

Andrea Ervin
Business Technical Analyst
University of Texas at Dallas

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Session Powerpoint


T.3.03 - How the Student Mindset has Changed and How It Effects Recruitment in a World of COVID-19

When COVID-19 arose, it drastically changed higher education recruitment. Campus tours, high school visits, and college fairs all adapted quickly to offer college search information to students in a virtual world. However, COVID-19 also changed the way high school students think and their outlook on the college search, college admissions and higher education process in general and this has also affected recruitment. This session will focus on how we are seeing the student mindset change since COVID-19 and how it affects college recruitment.

Molly Niemczyk
Admissions Counselor
Texas Tech University

Chandra Morgan
Admissions Counselor
Texas Tech University

Elliot Savoie
Admissions Counselor
Texas Tech University

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Session Powerpoint

1:30 pm - 3:30 pm

Business Meeting

4:00 pm - 5:00 pm

Regional Meetings

ETACRAO Meeting: 

NTCCURAO Meeting:  

STACRAO Meeting:  

WTACRAO will postpone their meeting to December 2020 or January 2021. Invitations will be sent to active members and the highlight of the discussion will be the Lubbock TACRAO 2021 Local Arrangements Committee.


9:00 am – 11:00 am

GREAT Outcomes for Students: Reverse-Engineering Strategic Enrollment Management

GREAT is an acronym that stands for Graduate, Retain, Engage, Admit, and Tell. It is an organizing framework that reverse-engineers the strategic enrollment management process by beginning with the end in mind and working backward to develop activities supporting student success outcomes. This workshop will equip participants with strategies for an integrated and aligned approach to strategic enrollment management, including developing action plans that focus on GREAT outcomes for students.

Dr. Boyd Bradshaw
Associate Vice Chancellor for Enrollment Management and Chief Enrollment Officer
Indiana University-Purdue University Indianapolis

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Presentation Powerpoint




  Virtual 5K Fun Run
Proceeds Benefitting the Fred Russell Scholarship