Annual Conference

Sunday, October 29, through Wednesday, November 1, 2023

We look forward to hosting our conference in person in Denton!

Countdown Timer



A number of awesome sessions will be available for members across all days of the conference!

VIEW CURRENT SESSIONS- Excel spreadsheet will download



Click here to register.

The 2023 Annual Conference will be hosted at the Embassy Suites by Hilton Denton Convention Center in Denton, Texas, October 29 – November 1, 2023. 

  • Early Bird Full Conference -  $295 (ends 10/06/23)
  • Sunday & Monday - $200
  • Monday Only - $175
  • Monday & Tuesday - $250
  • Tuesday Only - $175
  • Tuesday & Wednesday - $200
Early bird registration ends Friday, October 6, 2023. Late registration for the full conference is $395.
The last day for a full refund is Friday, September 29, 2023.


If you are an exhibitor and looking for information regarding sponsoring at the conference, please click here.

For a list of Exhibitors and Sponsors for the 2023 Annual Conference, please click here.


The 2023 Annual Conference will be held at the Embassy Suites by Hilton Denton Convention Center.

Hotel Information

Update as of 09/18/2023: 

The TACRAO room block at the Embassy Suites is fully booked at this time. If you are unable to book a room at the conference rate, please check for rooms at our two overflow hotels. 

If you are unable to secure a room at the Embassy Suites by Hilton Denton Convention Center, overflow rooms are now available at the SpringHill Suites and Hilton Garden Inn

A shuttle will be providing transportation to the Embassy Suites daily throughout the conference.

Parking Information

Complimentary parking is available at all conference hotels and convention center.

LAC Co-Chairs

Samantha Taylor
Tarrant County College
300 Trinity Campus Circle
Fort Worth, TX  76102
[email protected]

Kate Richardson
North Central Texas College
1525 W California St
Gainesville, TX 76240
[email protected]


Strategic Enrollment Management Workshop

Building Engagement for Implementing and Sustaining Your SEM Plan

Presenter: Dr. Rob Hornberger
Title: Associate Vice President Enrollment Management and Services and Associate Consultant, AACRAO Consulting
Institution: Missouri State University

Session Overview

This workshop will cover approaches for keeping institutional leadership engaged with Strategic Enrollment Management (SEM) as a campus-wide enterprise tool while operationally applying lessons learned to iteratively adjust SEM strategies and tactics to respond to enrollment pressures. Participants will explore how to manage initiative fatigue by using a concept called LinkEX to link and integrate multiple initiatives with SEM to extend benefit for the institution. Drawing on actual case studies the workshop will include how to build engagement and support for effective SEM plan implementation; how to keep institutional leadership engaged in SEM; how to apply operational lessons learned to adjust SEM tactics on the fly; and how to create effective SEM implementation teams as a proactive response for enrollment health and student success.

Regardless if you have a SEM plan or not, participants will learn implementing and sustaining lessons applicable to any planning. This will be an interactive session with the opportunity for participants to engage with the presenter and each other to share experiences and explore solutions to challenges and opportunities they are encountering.

Keynote Speaker

Mr. Frederick Shegog, The Message LLC President, Motivational Speaker

Frederick Shegog

Dumpster diving, panhandling, and drinking were once everyday activities for Frederick Shegog. Despite a decade of alcohol abuse and time spent homeless, Shegog transformed himself. First, he was a successful college graduate, now a public speaker passionate about sharing his transformational journey to recovery. Frederick has presented keynote addresses to educational conferences, colleges, and other venues nationwide, including Achieving the Dream (ATD) and The National Institute for Staff Organizational Development (NISOD). Frederick is a member of multiple boards that support various community outreach initiatives, including the Student’s Recovery Board, which provides online recovery support grounded in equity and justice, and the Board of BHI, which focuses on substance use disorders and related mental health conditions in teens. Frederick also consults with the Clara Brown Entrepreneurial  Academy in Aurora, Colorado, promoting an entrepreneurial mindset for young minds. His participation at various press conferences with Governor Tom Wolfe of Pennsylvania contributed to passing the Pennsylvania Hunger Free Campus Bill. An exposé on Frederick’s life was published in the March 2022 edition of the Chronicle of Higher  Education, titled “The Redemption of Frederick Shegog,” and received the Education Writers  Award for a feature story. He was voted a Philadelphia Region's Black Men Icon of 2020. A documentary of his life story is forthcoming. Frederick is a proud graduate of Delaware County Community College and served as the commencement speaker at West Chester University, where he graduated summa cum laude.  Frederick states, “College should not only change my bank account but my soul as well!” To learn more, visit