Annual Conference

TACRAO Logo 2024
Sunday, November 10, through Wednesday, November 13, 2024

We look forward to hosting our conference in person in San Marcos!



A number of informative and engaging sessions will be available for members across all days of the conference!

VIEW CURRENT SESSIONS- Currently under construction

VIEW ENTIRE SCHEDULE- Currently under construction


Registration will open in July following the Summer Meeting. Please check back then for the link. We’ll also send an announcement via the listserv!

Rates for the conference are as follows:

  • Early Bird Full Conference - $325 (ends 10/18/2024)
  • Regular Full Conference - $425 (beginning 10/19/2024)
  • Sunday & Monday - $225
  • Monday Only - $200
  • Monday & Tuesday - $275
  • Tuesday Only - $200
  • Tuesday & Wednesday - $225
The last day for a full refund is Friday, September 27, 2024


If you are a potential sponsor we are appreciate your interest! Please visit our sponsorship website for more information.

Check back for a list of sponsors for the 2024 Annual Conference.


The 2024 Annual Conference will be held at the Embassy Suites by Hilton San Marcos Convention Center. Link will be published when registration opens.

Hotel Information

If you are unable to secure a room at the Embassy Suites by Hilton San Marcos Convention Center, overflow rooms will be at the below hotels. Links will be published when registration opens.

  • Holiday Inn Express San Marcos- 900 Barnes Dr. San Marcos, TX 78666 (.06 miles)
  • Holiday Inn San Marcos Convention Center- 105 Bintu Dr. San Marcos, TX 78666 (2.2 miles)
  • Fairfield Inn & Suites-1250 N IH 35 San Marcos, TX 78666 (6.1 miles)

Parking Information

Complimentary parking is available at all conference hotels and convention center.

LAC Co-Chairs

Martha Fraire-Cuellar
Texas State University
601 University Dr
San Marcos, TX  78666
[email protected]

Brandy Garcia
University of Texas at San Antonio
1 UTSA Circle
San Antonio, TX 78249
[email protected]u

Strategic Enrollment Management Workshop


SEM A to Z


Join us in a comprehensive session exploring the essentials and emerging trends in Strategic Enrollment Management (SEM). Using an alphabetical approach, it will cover current hot topics, challenges, opportunities, and emerging trends. This presentation is essential for anyone involved in shaping the future of student enrollment and institutional success. Higher education institutions are facing unparalleled challenges and changes; this presentation aims to equip you with a full spectrum of topics to navigate this dynamic landscape effectively.  Walk away with a robust ABC toolkit that will empower you to implement SEM tools and strategies in the ever-evolving narrative of higher education.


Kimberly Williams      Christopher Tremblaqy

Dr. Kimberley Buster-Williams, Associate Vice Provost for Student Success at The George Washington University
Dr. Christopher W. Tremblay, Executive Director of Enrollment Management and Student Affairs at the University of Michigan’s Taubman College of Architecture and Urban Planning.

Dr. Buster-Williams and Dr. Tremblay both co-lead AACRAO’s Strategic Enrollment Management (SEM) Endorsement Program.